SESSION DESCRIPTION Is your company a remarkable one? If not, in the eyes of job candidates, it might as well not exist at all. It’s not where they want to work.
These invisible companies end up hiring average people. Best-selling author Seth Godin will tell you how your company can hire top people.
That, he’ll explain, can only be done by spreading the story about what makes your firm compelling. He’ll challenge what you think you know about marketing your company and your jobs, with an emphasis on permission marketing and on telling remarkable stories that spread. You’ll leave the keynote with a better idea about how to increase your company’s competitive advantage through better hires — which in turn will do wonders for your own career in recruiting.